What do I say when a customer says too expensive?

Ask one clean question before you answer: what is the number being compared with. Then choose one route: clarify the comparison, isolate the part that is hard to justify, or reframe to cost per outcome. Acknowledge the constraint without apologising for the price, and keep the conversation on scope rather than percentage.

Ask what the figure is being compared with before answering, then pick one route: clarify the comparison, isolate the part that is hard to justify, or reframe to cost per outcome. One question and one route keeps the call collaborative.

How to Speak to a Customer in English About Price Objections →