Should I offer a discount straight away?
Only if you already know what is being compared and the discount solves the actual problem, which is rare. An immediate discount tells the customer the original number was soft, resets your price for every future renewal, and usually produces a second request rather than a signature.
Only if you already know what is being compared and the discount solves the actual problem, which is rare. An immediate discount tells the customer the original number was soft, resets your price for every future renewal, and usually produces a second request rather than a signature.
Rarely. A discount offered before you know what is being compared tells the customer the number was soft, resets the price for every future renewal, and tends to produce a second request rather than a signature.
How to Speak to a Customer in English About Price Objections →